Title
Approval of Contract for General Services, Agreement Number AGR17-31 with Design Workshop, Inc. for the Creation of a Tourism Strategic Plan in the amount of $178,870; Budget Revision 2017-21; and Charter for the Tourism Master Plan/Economic Development Strategic Plan Steering Committee.
Recommended Action
I move that Council approve Contract for General Services, Agreement No. AGR 17-31 with Design Workshop, Inc. in the Amount of $178,870, plus Applicable Gross Receipts Tax, for the Purpose of creation of Tourism Master/ Economic Development Strategic Plan; Budget Revision 2017-21; and Charter for the Tourism Master Plan/Economic Development Strategic Plan Steering Committee.
County Manager's Recommendation
The County Manager recommends that Council approve this Contract for General Services, Budget Revision and charter as requested.
Body
Over the last year, Council has had three discussions concerning tourism in the County and how to further build a tourism economy. In the final discussion in October, staff presented to Council a tourism strategic plan outline and draft scope of services for soliciting for a consultant to create a tourism master plan/economic development strategic plan. Following Council direction, a Request for Proposals (RFP) was advertised for tourism strategic planning services on January 22, 2017 and closed on February 28, 2017. Eleven (11) responses were received and evaluated. Design Workshop, Inc. was selected by the selection committee on the basis of several factors including experience and qualifications. If approved, this agreement calls for a nine month strategic planning process that will include market, economic and visitor analyses; situational assessment; public engagement forums; and steering committee meetings. The agreement also requires that the consultant to collaborate with County staff, wayfinding consultant (MERJE), and the brand implementation consultant (Idea Group of Santa Fe and HK Advertising). Th...
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