Title
Year 7 Progress Report Tourism Strategic Plan Discussion
Recommended Action
Following a discussion of the Implementation Action Plan and status of items, it is recommended the board provide Council with 3-5 immediate items they would like the County to focus on completing. In addition, it is recommended the Board identify 3-5 items as part of a "Phase II" for County staff and Council to complete. These items should be identified and voted upon, with understanding that the Chair and/or Vice Chair will bring these items to Council for recommendation of completion.
Body
In 2018, Los Alamos County adopted the Tourism Strategic Plan to guide long-term tourism development, marketing, and visitor experience improvements. The plan established a coordinated approach to strengthening the visitor economy while ensuring tourism supports community priorities, preserves local character, and contributes to economic vitality. An Implementation Action Plan accompanied the strategy and identified a range of projects and initiatives to be pursued over time by County staff, partners, and the Lodgers’ Tax Advisory Board. Since adoption, several initiatives have been completed or advanced, while others remain ongoing or have yet to begin. In addition, tourism priorities have evolved. County staff conducted a review of the Tourism Strategic Plan Implementation Action Plan to assess progress and identify the current status of initiatives in July 2026 upon the request of Lodgers' Tax Advisory Board. Following status updates, Lodgers' Tax Advisory Board will have a discussion to determine which 6-10 items the Board feels are high priority to complete during a Phase I and Phase II.
Attachments
A - LAC Tourism Strategic Plan 2018
B - Year 7 Progress Report Tourism Strategic Plan Implementation Action Plan